Print Design, Trade Show Graphics, Web Banners & Advertising
About the Work
I've been designing for Cypress for over a decade. In that time, I've created a wide range of print and digital work, including trade show graphics, banners, print ads, and web ads & banners, all built to keep the brand consistent and professional wherever it shows up.
Working with a client this long means I know the brand inside and out, so every new piece fits right in with everything that came before it.
Trade Show Booth Design
Full Page Ad for Insurance Journal
Banner Ad for Consumers
Full Page Ad
Agent Flyer - Internal Use
Banner Ad for DIP and FAIA
Social Media Campaign Graphics
I designed a steady stream of social media graphics that covered a lot of different topics, but every post stayed within the brand's color palette and fonts, so the feed always looked cohesive. That consistency made Cypress instantly recognizable as people scrolled, even when the subject changed from post to post.
For the testimonial series, I created three different layouts to rotate between. Customer reviews can start to blur together when they all look identical, so varying the designs kept each testimonial feeling fresh and gave it a better chance of catching someone's eye, while still clearly belonging to the same series.
Thanksgiving Graphic
Insurance Tip Tuesday Graphic
1 of 3 Designs for Testimonial Campaign
Easter Graphic
1 of 3 Designs for Testimonial Campaign
Insurance Tip Tuesday Graphic
1 of 3 Designs for Testimonial Campaign
Deductible Installment Plan Web Banners
When Cypress launched its new Deductible Installment Plan, they wanted to reach homeowners directly and let them know there was now an easier way to handle their deductible. I designed a set of web banners in multiple sizes so the campaign could run across different placements and advertising partners. Each size had its own layout challenges, from roomy leaderboards to tight skyscraper formats, so I adapted the design for every one while keeping the message simple and easy for homeowners to grasp at a glance. No matter where someone saw the ad, it read as the same campaign.
Insurance Journal Banner ad
Horizontal ad for the Insurance Journal
Horizontal ad for the Insurance Journal
